Xbox CEO says business rebounds after restructuring
Xbox CEO Asha Sharma told employees that after significant layoffs and a strategic overhaul, Xbox has moved from record-low performance to renewed growth in its first-party games. Sharma attributed earlier declines to a flawed Xbox Game Pass strategy but reported improved hours spent, player counts, and stronger launches for titles like Gears of War: E-Day and Minecraft Dungeons 2. She emphasized a renewed focus on consoles and previewed the upcoming 'Xbox Helix' as a family of devices.
- Xbox first-party game revenue has returned to growth
- Prior Game Pass approach hurt balance sheet, Sharma said
- Gears of War: E-Day and Minecraft Dungeons 2 cited as strong launches
- Xbox Helix will introduce multiple Gen-10 devices
- Brand sentiment for Xbox reportedly improved by 30%
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