YouTube offers NFL Sunday Ticket discount to new users
YouTube will sell NFL Sunday Ticket for the 2026-27 season starting at $240 a year for new subscribers, slashing prices by up to 50%. Existing customers will pay $378 a year through YouTube TV, or $480 via YouTube Primetime Channels. The discount is only for those signing up fresh; you’ll still need a YouTube TV subscription on top. Sunday Ticket still blocks local games, and doesn’t cover Thursday, Monday, or most postseason games.
- $240/year for new subscribers, up to 50% lower
- Existing users: $378 (YouTube TV) or $480 (Primetime Channels)
- Local Sunday games blacked out on Sunday Ticket
- No coverage for Thursday, Monday, or postseason games
- Requires separate YouTube TV subscription fee
Sources covering this
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