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Cloudflare launches Application Profiles for enhanced web security

Cloudflare has introduced Application Profiles, a tool designed to tighten web application security by learning and enforcing expected patterns in HTTP request data. The new feature, available in closed beta to select enterprise customers, aims to reduce attack risks—especially from AI-generated threats—by allowing only requests that match established, legitimate profiles. This shift from detecting known attacks to validating normal behavior builds on Cloudflare's positive security for APIs, now extended to web apps.

Why it mattersWith attackers increasingly using AI models to automate and diversify cyberattacks, traditional patching and rule-based defenses are less effective. Application Profiles may help organizations better defend against novel or mutated attack techniques by focusing on legitimate traffic patterns, potentially shrinking the vulnerability window.

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CloudflarePrimaryEnforce positive security with Cloudflare Application Profiles1:00 PM →

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