Enterprises shift focus from AI experimentation to measurable returns

A report from consultancy ISG finds that while enterprise investment in AI remains strong, companies are prioritizing clear returns and measurable business value over experimental projects. Boardrooms are more focused on productivity, cost control, and governance, with sourcing decisions now concentrated on fewer, larger initiatives. Integration complexity and legacy systems remain major obstacles to AI adoption. Despite ongoing interest, confidence in AI's near-term economic benefits has declined.

• ISG finds boardrooms more skeptical of AI's near-term ROI
• AI investment is more selective and focused on scale
• Integration challenges and legacy tech slow adoption
• AI remains a permanent strategic topic in organizations