Google launches unified vertical video buying
Google has added Vertical Video Unification to its Display & Video 360 platform, so advertisers can now buy and measure vertical video ads across channels in one place. The feature taps Gemini (Google’s AI tech) to optimize ad placement and campaign performance. In early tests, Unilever’s Hellmann’s and WPP Media saw a 24% boost in unique reach and a 25% drop in costs per user.
- Centralizes vertical video ad buying on Display & Video 360
- Runs AI-powered measurement and optimization with Gemini
- Advertisers saw higher reach and lower user costs in tests
- Aims to eliminate repeat ad exposures across channels
Sources covering this
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