JD Sports launches new platform for AI-driven shopping
JD Sports has started rolling out a new digital platform that uses AI to boost personalized shopping and streamline checkout. The company aims to go beyond basic transactions by integrating with social media and experimenting with frictionless purchase options, such as instant buying via Google Pay from search results. The upgrade is live in North America, with native in-browser shopping and AI product recommendations being tested.
- One-page checkout replaces multi-page process
- Instant shopping via Google Pay for US customers
- Testing in-browser AI-assisted shopping for select brands
- Personalization is a key focus for future upgrades
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