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Apple films Blackpink ROSÉ video with iPhone 18 Pro

Apple shot Blackpink member ROSÉ’s new "new trick" music video using the iPhone 18 Pro and promoted the results in its latest ad. The video highlights the camera’s upgraded 48-megapixel sensor, which Apple claims improved low-light shooting and depth. The iPhone 18 Pro, which launched today, starts at $1,199 and includes new camera software for manual controls and tracking.

Why it mattersApple is betting its new camera upgrade is enough to lure professional creators, not just selfie fans. The price bump is matched by new tech, but real-world results — like this video — show if it’s worth it.

Sources covering this

MacRumorsApple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad4:36 PMAppleInsiderHeadline onlyApple's latest iPhone 18 Pro ad is a micro music video5:36 PM

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