Apple highlights iPhone 18 Pro photoshoot campaign
Apple put out a new campaign called “What Holds Us” to show off the iPhone 18 Pro’s camera. They hired photographers like Jimmy Chin, Jack Davison, and Alex Prager to shoot both outdoors and on set, using only the iPhone 18 Pro. Apple published behind-the-scenes shots, from mountain tops to city streets with confetti, marking a promotional push for its latest phone.
- Jimmy Chin photographed on a mountaintop with the phone
- Jack Davison shot portraits using clay props
- Alex Prager staged scenes indoors with confetti
- All images taken with iPhone 18 Pro
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