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Apple plans iPhone game controllers via Beats brand

Apple is developing two new game controllers designed for iPhones, according to Bloomberg and code found in a Mac software update. The controllers will probably be sold under the Beats brand, with design led by Beats execs. Details found in code describe features like a directional pad, thumbsticks, haptics, and potential motion controls, but the overall look isn’t confirmed yet.

Why it mattersIf Apple moves into its own branded iPhone controllers, it could reshape gaming accessories for its devices—and raise the bar for performance and price competition.

Sources covering this

9to5MacApple is designing its own game controllers for iPhone, could be Beats branded2:26 PMThe VergeApple is reportedly working on iPhone game controllers6:30 PM

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