Apple raises iPhone prices amid global memory shortage
Apple has raised prices on its new iPhone 18 Pro models by $100 compared to previous versions, attributing the move to a global shortage of memory chips that has driven up costs. Executives from both Apple and Google described the surge in memory prices as unprecedented, and Apple has also recently increased prices for iPads and Mac computers in response to the shortage.
- iPhone 18 Pro and Pro Max cost $100 more than before
- Apple blames global memory chip shortage for price hikes
- Apple also raised iPad and Mac prices recently
- Other companies, like Google and Samsung, increased prices too
- Memory chip supply remains tight with high industry concentration
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