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Apple testing screenless fitness tracker prototypes

Apple is developing prototypes of a screenless fitness and health tracker, similar to Whoop devices, according to multiple reports. The device features a fabric band and a sensor-equipped module, and is in early experimental stages. Top executives including Tim Cook and Eddy Cue are reportedly involved. It is not expected to launch before 2028, and Apple has not decided whether to release it.

Why it mattersA screenless tracker would mark Apple's entry into a new segment of wearable devices, targeting health-focused users who do not want a smartwatch. The move could reshape competition with rivals like Whoop and Oura.

Sources covering this

9to5MacApple working on Whoop-style screenless fitness tracker, per report4:46 PMMacRumorsApple Testing Prototypes of Whoop-Like Screenless Fitness Band4:48 PMAppleInsiderHeadline onlyFuture Apple Watch could be screen-less Whoop competitor, says rumor4:55 PMThe VergeHeadline onlyApple is reportedly working on a Whoop-like fitness tracker5:04 PM

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