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Beats 360 over-ear headphones launch at $349

Apple just announced the Beats 360 headphones for $349.99, available now for pre-order. They're pushing customizability—swappable ear and head cushions come in multiple colors. Through October 31, extra cushion kits are $9.99 each; after that, they're $49.99. The headphones promise improved sound quality, upgraded noise-cancelling, and are sweat- and water-resistant—firsts for Beats over-ears. Amazon and Apple stores have the early deals, but there’s a three-per-order cushion limit.

Why it mattersApple ups the ante on headphone comfort and personalization, while testing how much people are willing to pay for accessories after a discount. The cheap cushion deal could push early sales, but regular prices snap back soon.

Sources covering this

MacRumorsBeats 360 Ear Cushion Kits Just $9.99 Each Until the End of October5:11 PMTechRadarThe new Beats 360 are 'some of the most comfortable, best-sounding headphones' — and you can save a whopping 80% on an extra pair of earcups7:11 PM

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