Notebook PC prices projected to rise as production costs mount

Industry analyst TrendForce predicts notebook prices will climb in 2027 due to persistent increases in key component costs—CPUs, DRAM, and SSDs. If manufacturers pass on these costs, global notebook shipments could fall by as much as high-single-digit percentages. Brands face a tough choice: raise prices and risk weaker demand, cut specs and lose market appeal, or absorb losses.

• Notebook shipments may drop up to high-single digits in 2027
• Core components now make up 68% of laptop material costs
• Brands may move notebook production back to China for cost reasons
• Retail prices, specs, and margins can't all be maintained together