Nvidia raises Shield TV Pro price by $100, blames AI-driven costs
Nvidia just bumped the price of its Shield TV Pro streaming box from $199 to $299, citing a sharp rise in component costs tied to the AI boom, especially for memory. The base Shield TV model has been discontinued entirely. Nvidia says the Shield Pro will keep getting software updates, but new units will cost 50% more than before—as will many streaming devices caught up in the same supply chain mess.
- Shield TV Pro now costs $299, up from $199
- Nvidia attributes price hike to higher memory costs
- Base Shield TV model discontinued, only Pro remains
- Streaming hardware industry-wide faces similar price increases
Sources covering this
How it unfolded
- 9to5Google Nvidia Shield TV Pro is now $299 – a $100 price hike seven years after the Android TV box launched
- Wccftech NVIDIA Axes The Standard Shield TV And Hikes Shield TV Pro By $100 To $299, Blaming Rising DRAM Costs
- Ars Technica The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI
- TechRadar The Nvidia Shield has been discontinued at last, but the Shield Pro lives on with a 50% price hike
- Gizmodo Nvidia Is Killing Its Beloved Base Shield TV
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