Philips Hue Bridge Pro jumps 40% in major price hike
Philips Hue has raised the price of its Bridge Pro smart home hub from $99 to $139 in the US, a 40% increase. The device now costs £129.99 in the UK (up from £79.99) and €149 in Europe, after two price hikes this year. The company also bumped prices on some bulbs and multi-packs. Philips blames rising memory and manufacturing costs for the increases.
- US price rose from $99 to $139 last month
- UK price is now £129.99, up from £79.99
- European price doubled since launch to €149
- Other Hue lights saw €10-20 price hikes
- Philips points to higher memory costs
Sources covering this
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