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AI recreates Greta Garbo for SKF advertisement

A digital likeness of actress Greta Garbo has been generated using AI and featured in a new advertisement for Swedish industrial company SKF. Garbo's estate approved the project, which used text prompts to recreate her appearance and AI voice synthesis based on historical recordings. The likeness was overlaid on a human actor rather than training AI on her original films due to copyright restrictions. The result closely mimics Garbo’s signature mannerisms and look.

Why it mattersThe use of AI to recreate deceased celebrities raises questions about legacy, copyright, and ethics in advertising and film. This approach could lead to more digital performances by historical figures, sparking debate over their digital portrayal and commercial use.

Sources covering this

The GuardianReanimated AI Greta Garbo stars again … in a ball-bearing advert5:00 AM →New York TimesHeadline onlySwedish Company Uses A.I. Likeness of Greta Garbo in Ad4:14 PM →
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