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Apple cuts iPhone 18 Pro production after weaker demand

Apple has reportedly told some suppliers to reduce iPhone 18 Pro and Pro Max production after orders came in at least 15% lower than expected for October. The $100 price hike on both phones and rising memory costs are hitting demand. Apple’s share price dropped over 2.5% on the news. The shift is reportedly affecting some, but not all, component suppliers this month.

Why it mattersApple is feeling the impact of higher prices just as it juggles a new launch schedule. How the price—and timing—strategy plays out will shape the year’s iPhone supply and Apple’s revenue.

Sources covering this

AppleInsiderHeadline onlyRight on schedule, sources claim iPhone 18 Pro orders have been cut12:14 PM →MacRumorsApple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand12:23 PM →9to5MacReport: Apple cuts iPhone 18 Pro production due to ‘soft demand’12:37 PM →

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