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Tesla renames Full Self-Driving to Assisted Driving in Europe

Tesla is rebranding its 'Full Self-Driving (Supervised)' feature as 'Assisted Driving' in Europe after German regulators said the original name was misleading. The move follows pressure from Germany’s transport ministry, which argued the software still needs drivers to pay attention and intervene. The system remains available as 'Full Self-Driving' in the US, while European officials will now consider broader approval for the renamed version later this year.

Why it mattersTesla's name change could open doors to selling its advanced driver assistance software more widely in Europe, unlocking a major potential market. It also highlights how regulatory scrutiny can force Big Tech to be more transparent about what their technology actually does—and doesn't—do.

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TechRadarFull Self-Driving is 'misleading' says Germany's Ministry of Transport4:30 PM →TechCrunchTesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe4:07 PM →CNBCTesla drops 'Full Self-Driving' brand name in Europe after regulator pushback7:21 PM →

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