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JP Morgan raises Apple price target to $360

JP Morgan boosted its Apple price target by $20 to $360, maintaining an 'Overweight' rating, even as reports surfaced about production cuts for upcoming iPhone 18 Pro models due to allegedly weak demand. The investment bank sees these cuts as in line with Apple's past patterns and expects sales of the iPhone Duo to help offset the delayed launch of regular iPhone 18 models. JP Morgan projects a 2% dip in iPhone revenue but a slight overall revenue increase for Apple.

Why it mattersDespite concerns about flagging iPhone demand, a major bank is betting higher on Apple's financial performance. Their forecast suggests Apple's product launch strategy could cushion weaker iPhone sales, signaling confidence in its resilience.

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AppleInsiderHeadline onlyJP Morgan dismisses iPhone cuts report, hikes AAPL target to $36011:29 AM →9to5MacApple gets a $360 price target from JP Morgan despite iPhone demand concerns10:23 PM →

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