Salesforce acquires AI analytics startup Loops
Salesforce has agreed to buy Loops, a startup whose AI-powered analytics platform tracks changes in business performance and provides recommendations using machine learning. After the deal closes, Salesforce will bring Loops's technology and team into Tableau, its data analytics unit. The aim: help companies spot what’s affecting key metrics and quickly act on those insights. The acquisition is set to close early in Salesforce’s fiscal year 2027.
- Loops uses AI to explain and act on business metric changes
- Technology will be integrated with Salesforce's Tableau platform
- Loops can be triggered through Slack and email
- Deal expected to close in early Salesforce fiscal 2027
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