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Apple showcases iPhone Duo camera with pro photo campaign

Apple has launched a new "Shot on iPhone Duo" campaign, commissioning photographers Jake Michaels and Jason Nocito to demonstrate the camera capabilities of its upcoming foldable iPhone Duo. The device features a dual 48-megapixel rear camera system, a 12-megapixel front camera, and an inner display camera, but lacks a dedicated telephoto lens. Pre-orders for the iPhone Duo begin October 16, with delivery and in-store sales starting October 23.

Why it mattersApple's long-running "Shot on iPhone" campaign positions the iPhone Duo as a serious contender for mobile photography. The launch underscores Apple's marketing strategy as it enters the competitive foldable phone segment.

Sources covering this

MacRumorsApple Shares Photos Shot on iPhone Duo8:56 PM →9to5MacApple commissions photographers for new ‘Shot on iPhone Duo’ campaign10:52 PM →

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