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Lego launches October lineup with pop culture sets

Lego is rolling out several new sets this October, including pop culture-themed kits like a Wallace and Gromit display ($100), the original PlayStation ($180, out October 4), and a massive Star Wars Super Star Destroyer ($800, available October 4). Other notable releases include Avengers Tower, Buddy the Elf, a $300 Poké Ball, and Wednesday's Nevermore Academy. Prices range from $40 to $800, with most sets available now or beginning October 4.

Why it mattersLego continues to tap into nostalgia and pop culture trends to drive sales. This strategy keeps experienced builders and collectors engaged — and expands Lego's reach beyond kids to adult fans.

Sources covering this

Tom's Guide12 delightfully creepy Lego sets to spookify your shelf before Halloween1:00 PM →GizmodoDon’t Be Scared of Lego’s Amazing October Releases4:00 PM →
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