Roku launches budget OLED TVs with trade-offs

Roku rolled out its Pro Series OLED TVs, offering deeper blacks and a 120Hz refresh rate at a lower price than you'd expect for OLED. The 55-inch started at $999.99 and the 65-inch at $1,199.99, both dropping in price since launch—at least one model retailing for $799 during the review period. Reviewers praise image quality for the money but note dimmer brightness, weaker sound, and limited cable management.

• Launched in September 2026
• 55-inch and 65-inch models, fewer size options than before
• 120Hz refresh, Dolby Vision, HDR10+ support
• Lower brightness and sound quality than pricier OLEDs
• Dropped as low as $799 for the 65-inch review unit