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Snapdeal parent AceVector debuts below IPO price

AceVector, which owns Snapdeal, started trading on Indian stock markets at an 11-12% discount to its IPO price, opening at ₹28.30 versus the ₹32 offer. Shares dropped further by market close, finishing down 18% from the IPO price with a market cap of ₹1,420 crore ($147 million). AceVector raised ₹420 crore in the IPO; nearly half will go toward reviving Snapdeal with added marketing.

Why it mattersAceVector's weak debut highlights the tough reality for former ecommerce leaders trying to regain ground in a space dominated by bigger players. Investors are watching to see if the new marketing push can help Snapdeal reclaim share among India's value-focused shoppers.

Sources covering this

Inc42Snapdeal Makes It To D-Street, But Where’s The Moat?12:30 AM →YourStoryHeadline onlyAceVector makes weak market debut, shares list 11.5% below issue price12:25 PM →Economic Times TechSnapdeal parent AceVector lists at 12% discount2:51 PM →
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