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Google releases screenless Fitbit Air in India at premium price

Google is bringing its new Fitbit Air activity tracker to India starting October 2, setting the price at ₹13,999 (around $146), which is noticeably above its $99 U.S. price. This band goes without a display, focusing on tracking your heart rate, sleep patterns, oxygen levels, and other health stats. Buyers will also get a three-month Google Health premium subscription with the launch.

Why it mattersMost competing screen-free health trackers in India cost less, and fitness bands overall are declining in popularity. Google's steep price could limit the Fitbit Air's appeal in a cost-sensitive market.

Sources covering this

9to5GoogleFitbit Air launches in India later this week1:55 PM →TechCrunchGoogle launches Fitbit Air in India, though its high price might deter the masses2:32 PM →

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