Braze launches self-service AI tools for marketers
Braze, the customer engagement software company, has introduced new self-service AI tools aimed at marketing teams. The Decisioning Studio Go feature lets marketers use AI to personalize emails by automatically choosing the best content, timing, and frequency for different audience segments—no data scientist needed. Braze also launched AI-powered quality checks called Agentic Standards, which review marketing content for compliance and correctness before a campaign goes live.
- Decisioning Studio Go enables AI-driven email personalization
- Does not require advanced technical expertise to use
- Agentic Standards automate campaign quality checks
- Quality reviews ensure compliance with brand policies
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